Destination BC // 2025

Immersive experience produced for Destination British Columbia’s brand activation at Invictus Games.

A tranquil corner of stillness amid the energy of the games, Stillness offered visitors a quiet moment of reflection and a teaser of the magic of British Columbia’s natural landscapes. Over 3,500 guests entered the space, watching a foggy rainforest transform into a vibrant forest where magical creatures appeared only when they slowed down and stood still.

Designed as a one-minute interactive experience within an 8×8 ft LED-walled booth, the installation invited participants to pause, connect, and become part of the transformation, creating a shared, reflective moment within a fast-paced public environment.

Visuals created with photos of BC nature, Stock Video, VFX, and AI.
Interactive developed in Touch Designer


Experience Production & Art Direction: Carmilla Sumantry & Stacie Ant
Interaction Designer & Developer: Hadis Fard
Booth Fabrication: Bold Event Creative

Concept:

  • Composite photos from Destination BC’s library of British Columbia forests to immerse visitors in BC nature.

  • Mirror the magical experience of observing nature in stillness

design:

  • Visitors are presented with a foggy forest. If they stay still for 8 seconds, the fog clears. If they continue to stay still, magical animals emerge from behind the trees.

Indoor nature-themed exhibit with a path leading into a forest scene, woman observing the display, and seating area on the right.
A misty green forest with tall trees and dense foliage.
People exploring an indoor forest-themed exhibit with a backdrop of trees and a sign that asks if time spent in nature offers calm, clarity, or something unexpected. The floor has a nature-themed design, and there are chairs nearby.
A woman wearing a green hat and black coat looking at a forest scene on a large digital display, with a deer in a forest setting.
An indoor display with a forest scene and a sign asking if time in nature offers calm, clarity, or something unexpected, inviting visitors to come inside; includes two white chairs with wooden armrests in front of the sign.
Person wearing headphones and a blue Atos jacket balancing on a skateboard on a sandy surface, in front of a large forest backdrop. The person appears to be in an indoor space designed to resemble a woodland scene.